XDMA is a surf and activewear brand that originated on the Gold Coast in a Burleigh Heads unit. Our gear is designed to support and inspire those who embrace an active, adventurous way of life, blending functionality and style for every moment from the workouts to waves.
At XDMA, When we say Surf Sweat Succeed: Unite Your Passions, we’re championing an approach to life where you don’t have to choose between your passions.Instead, we promote a lifestyle that balances them all, enabling you to pursue every part of what drives you while looking and feeling your best in gear that’s made to last.
Here’s what each part of this phrase means to us:
Surf – This represents the spirit of adventure, freedom, and connection to nature. It’s about embracing the unpredictable, flowing with the waves, and finding joy in the journey.
Sweat – Sweat stands for the dedication, hard work, and perseverance that fuels our pursuits. Whether you’re hitting the gym, the waves, or the trails, it’s the effort you invest that defines the path to personal growth.
Succeed – This is the ultimate reward for pushing through challenges and following your passions. Succeeding at XDMA isn’t just about reaching a goal; it’s about the fulfillment you feel from the journey and the strength you’ve built along the way.
Unite Your Passions – This is an invitation to bring together all the things you love: surfing, fitness, family, the outdoors, and adventure. It’s about harmonising these passions to create a lifestyle that’s true to you.
